Michael Levine, Branded World, A: Adventures in Public Relations and the Creation of Superbrands, Business Audio Books Audio Books

AUDIO BOOKS

NEW RELEASE
AUDIO BOOKS

Ivy Naistadt
No matter how anxious you are about going before an audience—any audience, whether it’s 1 or 1,000—Speak Without Fear will give you the tools to speak powerfully and persuasively.$21.75

» More Info

Habit Busting

Lee Milteer
A powerful motivational series: Learn how to break any habit - in 21 days (or less) - Guaranteed!$15.99

» More Info

Googled: The End of the World as We Know It

Ken Auletta
In Googled, esteemed media writer and critic Ken Auletta uses the story of Google’s rise to explore the inner workings of the company and the future of the media at large.$24.99

» More Info

Robert J. Shiller: Insight from One of America’s Most Influential Economists

Robert J. Shiller
Three audiobook summaries on the topic: Robert J. Shiller: Insight from One of America’s Most Influential Economists$19.99

» More Info

Branded World, A: Adventures in Public Relations and the Creation of Superbrands

See Larger Image	Category :	Business Audio Books

	Publisher :	Blackstone Audio Inc
	Author :	Michael Levine
	Narrator :	Lloyd James

	Length :	10 hours (Unabridged)

Physical Price :		$34.95
Download Price :		$21.75

Format :		Encoded Windows Media

© 2006 Blackstone Audio Inc

ADD TO BASKET

HEAR SAMPLE

full of useful pointers.AudioFile

Branding is ultimately the way you differentiate your product from the competition. Whether youre selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.

But theres much more to effective branding than a memorable slogan and ubiquitous advertising. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; its an effective way to communicate the story of your brand through media outlets that the public trusts.

Filled with engaging stories and nut-and-bolts tips for leveraging PR to build brands and communicate brand identity to consumers, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.

Michael Levine is the author of eleven books, including Guerilla P.R., the world's most widely used introduction to public relations. His essays have been featured in the New York Times, Reader's Digest, Hollywood Reporter, and USA Today. He hosts Inside Out with Michael Levine on KRLA, and he is the founder and owner of Levine Communications, based in Los Angeles.

Lloyd James hails from the Midwest. He received a B.A. in theater from a small liberal-arts college in New Mexico. He acts in the theater when his schedule permits and spends much of his free time working in his garden. He lives in Virginia with his wife and son.

Business categories

All Biography Economics Finance & Investment Foreign Language Content Internet Leadership Management Marketing Real Estate Sales Starting a Business Strategy & Business Development Training and Development Miscellaneous

AUDIO BOOKS SEARCH

Author, Title or Keyword

» Advanced Search

RECOMMENDED
AUDIO BOOKS

How To Grow A Backbone: 10 Strategies for Gaining Power and Influence at Work

Susan Marshall
To succeed in business today you need good, old-fashioned backbone. Using straight talk laced with wry humor, top business consultant Susan Marshall highlights skills every businessperson can learn...$15.49

» More Info

Guerrilla Marketing for The Home-Based Business

Jay Levinson and Seth Godin
Home-based businesses are faced with unique issues, problems, and opportunities requiring specific skills and tactics. This book will show you the way to discover the secrets of the most successful...$13.49

» More Info

God Is A Salesman: Learn From The Master

Mark Stevens
Bestselling author Mark Stevens shows how the most successful salesman-God-reaches millions of people globally and maintains a loyal client base.$14.99

» More Info


Home	Special Offers	Free	My Library	Basket	Help