Michael Levine is "one of Hollywood's brightest and most respected executives."
USA Today "Those of us in politics need all the wisdom we can get, and Michael Levine has plenty of it."
Senator Bob Dole, former Senate majority leader "Michael passes on wisdom beyond his years."Kathy Lee Gifford, T.V. personality Charm is good business. It can increase your income, boost your status, and establish and
maintain your reputation. Most businesspeople don't fully understand the concept of charm.
It ought to be a reflex, a conditioned response, to "turn on the charm" when dealing with
customers, clients, associates, and employeesbut it isn't.
Charm draws customers. Charm gets noticed. But charm is only partly innate. Much of it is
learned, from your parents, from your friends, and from people like author Michael Levine, who
has made a lifelong point of paying attention to charm. And you can learn how to make it work
for you. How to succeed in business without really trying? By charming your way to the top.
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